Video & Animation

Video delivers greater engagement, recall and conversion than text alone

The use of video as a business tool has been growing exponentially over recent years. Not so long ago only large companies with large budgets were making TV adverts and glossy corporate films. But thanks to huge advances in digital technology and software development, the costs of filming, editing, post-production and distribution have all massively reduced. Now businesses of all sizes are able to produce quality video content – and reaching their audiences is practically free by posting these videos online.

There are many statistics demonstrating the power of video (and the numbers keep changing as the growth continues). When you know that having video on your website can keep visitors on your site longer; that over 60% of visitors will watch a video before looking at anything else; that 4 times as many people prefer to watch a video about a product than read about it; that people are many times more likely to share video content than text; and that over 50% of internet use is viewed on mobile devices where the user-experience provided by video is far more effective than scrolling through text; the only question you need to ask is “what should our video show and how quickly can we make it?”