Disability Africa

A case for support

When Disability Africa approached us with the request to create a case for support video, we were more than pleased to take on the project. Our team was excited about the opportunity to contribute to such a meaningful cause, and we immediately set about understanding their vision and objectives for the video.

Our initial step involved in-depth discussions with the team at Disability Africa to thoroughly grasp their aims and the core messages they wanted to convey. We explored various creative ideas, brainstorming how to best capture and present these key points to engage and resonate with their audience.

Recognizing the importance of a personal touch in making the video impactful, we decided to feature a direct-to-camera piece by Ric, who could speak authentically about the organization’s mission and the transformative work they are doing. This approach, we felt, would help establish a strong connection with viewers, making the message more relatable and compelling.

The next phase of the project involved meticulous planning of the video’s format. We structured it to seamlessly blend Ric’s heartfelt narrative with visually engaging footage of Disability Africa’s inclusion centre in Gunjur. Our goal was to create a powerful visual story that not only highlighted the organization’s efforts but also showcased the tangible impact of their work.

Through careful editing, we integrated these elements to form a cohesive and inspiring video. The final product effectively communicated the critical importance of Disability Africa’s mission and the positive changes they are bringing to the lives of individuals with disabilities. We are proud to have been part of this project and to support Disability Africa in their ongoing efforts to promote inclusion and empowerment.