The Future of Clean!

Welcome to The Future of Clean!

As our knowledge of climate crises increases daily, so does our desire to preserve the place we call home. It has become the responsibility of each consumer, brand, and manufacturer across the globe to ensure that we live in an eco-friendly way.

In response and using ingredients from our premium suppliers, Univar Solutions has developed a range of eco-friendly and sustainable formulations. These six formulations meet the needs of today’s consumers across the autocare, homecare, and industrial cleaning industries.

The video showcases a variety of sustainable formulations aimed at revolutionising homecare and industrial cleaning. Highlighting eco-friendly alternatives, using non-toxic ingredients sourced responsibly, demonstrating the creation of powerful and safe cleaning solutions. Showcasing real-life applications in homes and industries to illustrate the effectiveness and versatility of these innovative formulations. 'The Future of Clean'... a greener future, inspiring viewers to embrace sustainable practices for a healthier planet.

This video was produced as an additional, last-minute component to a much larger video project that was already in progress. Following a brief, on-location discussion with the client about their goals and expectations, we proposed a strategy to shoot the video in a manner that would allow each formulation to stand alone as its own individual video. This decision was made to maximize the versatility and utility of the content. After the main video was edited and received the client's approval, we proceeded to create six shorter videos, each focusing on a specific formulation. This strategic approach provided the client with a range of versatile content pieces that were well-suited for both social media platforms and their website, significantly enhancing the overall value of the project.

Prior to the video shoot, the campaign deliverables had already been developed and showcased at various tradeshows across the EMEA region. These deliverables included a custom-designed printed box that was specially crafted to securely hold six sample bottles. We were also responsible for creating the labels for these sample bottles, which were printed on a waterproof stock to aid longevity in lab environments. Additionally, the campaign package featured a set of printed formulation cards, which complemented the sample bottles, along with various supporting social media assets. This comprehensive suite of deliverables not only showcased the products effectively at the tradeshows but also ensured that the client had a cohesive set of materials for broader marketing efforts.