YOU – Sustainable Beauty

YOU: Sustainable Beauty Formulas

Get ready to discover all the facets of YOU
“It’s a new dawn, a new day and a new life” for you, and you’re feeling good!

Welcome to a renewed age of self-love and positivity, and the arrival of a healthier, soaring, beautiful spirit called YOU as you reconnect with the world.

This campaign was launched at a pivotal moment when the world was emerging from the COVID-19 pandemic. It was designed to convey a message of hope and a renewed understanding of our collective identity. The initial video served as a teaser for a much larger and comprehensive campaign we developed for our client.

The primary objective of the campaign was to reignite optimism and reconnect people with a sense of who they are. To achieve this, we crafted a range of deliverables that worked together to create a cohesive and impactful message. These deliverables included:

Logo Design: We created a fresh, modern logo that encapsulated the essence of the campaign, symbolising resilience and a forward-looking vision.

Formulation Booklet: This detailed booklet provided in-depth information about the campaign’s underlying themes and objectives, serving as a valuable resource for stakeholders.

Printed Labels for Physical Samples: We designed and produced high-quality printed labels to be used on physical samples, ensuring that the campaign’s branding was consistently represented across all materials.

Social Media Assets: A suite of visually engaging social media graphics and posts was developed to spread the campaign’s message across various platforms, driving engagement and participation.

Email Marketing Assets: We created a series of email templates and content aimed at reaching a broad audience, delivering the campaign’s key messages directly to their inboxes.

Overall, this multifaceted campaign was designed to inspire and connect people during a time of recovery and rebuilding, utilising a variety of media and communication channels to maximise its reach and impact.