Sustainable solutions for a better world
As a global leader in chemical and ingredient distribution, Univar Solutions leverages its position at the intersection of science and technology to help create a better world through their focus on more sustainable processes, culture, products, services and collaborations. They are more than a distributor: their commitment to a forward-thinking and holistic sustainability journey supports their efforts to help keep global communities healthy, clean, fed and safe.
How can we determine the sustainability of raw materials and ingredients when no standard global definition exists...? Create a guide and be a thought leader.
The initial request from the client was for a guide. However, after discussing secondary deliverables such as social media banners, web banners, and e-shots, it was decided that creating a mini brand first, would be the most effective approach. This decision served two main purposes. First, it demonstrated the client's commitment and effort toward this important subject. Second, it ensured continuity across all touchpoints, both online and offline.
To create this mini brand, we drew inspiration from the natural world. We aimed to reflect the concept of a 'collective' of elements, highlighting the necessity for multiple departments, industry bodies, and global accreditors to collaborate in order to achieve their objectives. This approach not only underscores the importance of teamwork but also visually represents the interconnected efforts required to meet the goals. By incorporating these elements, we ensured that the brand was cohesive and conveyed the intended message across all platforms. This strategy allowed us to create a unified visual identity that supports the client's objectives and resonates with their audience.
Why room 11?
Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.
From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.
Before we put pencil to paper, we work with you to get a deep understanding of:
- The business you are in now and possible new areas in the future.
- The size of your company, and the scale of your ambition.
- Your values, your personality, what’s important to you.
- Your competitors, and how you are different.
- Your target audience, and the channels to reach them.
Get in touch
We cater to all tastes, so we would love to hear about your requirements. Get in touch by phone or email and let’s start the conversation.