Helping people live and work more sustainably
Climate Habits is a programme that combines coaching, digital tools and behaviour-change theory to help people live and work more sustainably.
It was an absolute pleasure collaborating with Judith and her dedicated team to develop a comprehensive brand guidelines book for this exciting and valuable new venture. Our work together focused on creating a cohesive and visually appealing brand identity that would resonate with the target audience and establish a strong market presence.
The brand guidelines we developed encompass a wide array of elements essential for maintaining brand consistency. These include detailed instructions on logo and favicon usage, ensuring that the brand’s primary visual symbols are used correctly and effectively across all platforms. Additionally, we meticulously curated a colour palette that reflects the brand’s personality and values, providing a harmonious and recognizable visual identity.
To further support the brand’s visual coherence, we established a style for the stock image library, selecting images that align with the brand’s aesthetic and messaging. We also designed a set of eight unique icons, each crafted to enhance the brand’s visual communication and provide clear, intuitive representations of key concepts and services.
In addition to these core elements, we provided a variety of templates and example uses to guide the brand’s application in different contexts. These resources include business card designs, advert templates, social media templates, roller banners, and PowerPoint templates. Each template is designed to maintain the brand’s visual integrity while offering flexibility for different marketing and communication needs.
Overall, the brand guidelines book serves as a valuable resource for Judith and her team, equipping them with the tools and guidance necessary to consistently represent their brand across all touchpoints. The collaborative effort put into this project reflects our commitment to delivering high-quality, impactful branding solutions that support the success and growth of this new venture.
Part of the Team
Room 11 far exceeded my expectations, transforming the professionalism of my business with a full set of new brand guidelines. The team were consultative and listened carefully to the brief, but understood where they could add value and constructively challenge to achieve better design outcomes. I thoroughly enjoyed being part of their creative process, and it quickly felt like they were part of my team. They are great people to work with!
Judith Porter
Managing Director
Why room 11?
Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.
From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.
Before we put pencil to paper, we work with you to get a deep understanding of:
- The business you are in now and possible new areas in the future.
- The size of your company, and the scale of your ambition.
- Your values, your personality, what’s important to you.
- Your competitors, and how you are different.
- Your target audience, and the channels to reach them.
Get in touch
We cater to all tastes, so we would love to hear about your requirements. Get in touch by phone or email and let’s start the conversation.