Meaco
Meaco is now regarded internationally as a major player in the industry selling to 20+ countries throughout Europe, North America and South Africa. Export makes up 50% of the business and creates an expanding number of jobs here in the UK. Meaco is seen by suppliers, customers, and competitors alike as a benchmark for quality and development.
We have collaborated with Meaco for several years, and when it was time to refresh their brand, we engaged in extensive discussions about the challenges and potential improvements. Our primary goal was to simplify the logo, ensuring it could be reproduced in a single colour, as this was a crucial requirement for their instruction manuals. We explored various ways to introduce subtle accent colours into the brand, alongside the strategic use of iconography and image treatments.
The rebranding process also encompassed the design of templates for a variety of marketing materials, including e-shots, flyers, and instruction manuals. Each step of the way, we focused on maintaining a cohesive and modern aesthetic that aligned with Meaco's evolving brand identity. By doing so, we aimed to enhance their visual appeal while ensuring functional practicality across all their communication platforms. This comprehensive approach not only addressed immediate needs but also set the foundation for a more versatile and recognisable brand presence in the future.
Simplify
The ability for a logo to be available in single colour is a crucial requirement for any brand.
Why room 11?
Based in Godalming, near Guildford we have been designing visual identities and developing branding for organisations since 1997.
From local companies to large multinationals, we follow the same process to ensure we develop the right logo and brand identity that works for our clients.
Before we put pencil to paper, we work with you to get a deep understanding of:
- The business you are in now and possible new areas in the future.
- The size of your company, and the scale of your ambition.
- Your values, your personality, what’s important to you.
- Your competitors, and how you are different.
- Your target audience, and the channels to reach them.
Get in touch
We cater to all tastes, so we would love to hear about your requirements. Get in touch by phone or email and let’s start the conversation.